Subaru
#MeetAnOwner

Client

Subaru

Campaign

#MeetAnOwner

It's no secret that Subaru owners really, really love their Subaru. And they're more than happy to tell you just how much they love them. This brand truth, combined with the insight that word-of-mouth is especially effective with millenials in today's digital world, was all the inspiration we needed. The result? Meet an Owner, a social site designed to foster organic, authentic conversations between curious car shoppers and real, impassioned Subaru owners.

Meet An Owner Case Study

Real, Live Chats with Real, Live Owners In a digital world flooded with consumer reviews and rankings, we created a modern, relevant forum where the Subaru-curious could strike up an open dialogue with the Subaru-faithful. No pressure. No selling. Just honest answers.

Walk-around Videos

Owner-Created Advertising

Results How do we measure our success? Total introductions: the amount of times non-owners encountered an owner or an owner's content. So far, that number's more than 92,000,000 and counting.