Jack Link's
Runnin' With Sasquatch

Client

Jack Link's

Campaign

Runnin' With Sasquatch

In life, you either run with Sasquatch or you run from Sasquatch. Those are the only two possible options. And as Jack Link’s ad agency, it was our job to inform the entirety of Earth of this message. So, we did. In 2018, Super Bowl LII came to Minneapolis, Jack Link’s backyard, dropping the national media in our laps. It was the perfect opportunity for us to launch our campaign. So, during the third quarter of the biggest game of the year, we ran an ad introducing local markets to the idea of Runnin’ with Sasquatch. Sure enough, it was picked up by national publications and word began to spread.

Runnin’ with Sasquatch Extended Version

We ran four national TV spots. Each one asked viewers to either identify with heroes who embraced their wild side or their counterparts who were soon staring down the business end of Sasquatch. The decision was an easy one. 

Runnin' with Sasquatch Glamping

Runnin' with Sasquatch Falconry

Runnin' with Sasquatch Mountain Biking

Runnin’ with Sasquatch

We surrounded the campaign with social, digital and non-traditional, which included giving Stefon Diggs, wide receiver of the Minnesota Vikings and owner of the catch known as the Minneapolis Miracle, a pair of his very own Runnin’ with Sasquatch cleats.
We created wild Sasquatch sightings and even got the Minneapolis mayor in on the act as he ran and zip-lined with our spokes-beast.